White RabbIT is a studio based in Barcelona's 22@ tech district. We help startups, established companies and ambitious teams put AI to work and turn ideas into digital products that actually ship.
From discovery to production, we cover strategy, design, engineering and growth — adapting to your stack, your timeline and the way your team works.
By the numbers
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AI systems shipped
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products delivered
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cups of coffee
Meet the founder
GD
Gaston D’Apice
Founder & Principal
Software engineer and product builder. 15+ years shipping digital products across automotive, fintech, e-commerce, media — and now AI agents and applied LLM systems.
We help teams move past demos and put AI where it pays back: agents that close tickets, workflows that run themselves, and copilots that make your people faster. We design, build and ship — then we measure.
From "we should do something with AI" to a system in production, in weeks — not quarters.
What we build
Custom AI agents that take real actions across your tools
RAG systems & knowledge bases on top of your private data
Workflow automations replacing manual back-office work
LLM features inside your product — search, support, content
Document & data extraction pipelines
Internal copilots tailored to each team
Voice and chat assistants integrated with your CRM
How we work
Discovery — we audit where AI moves the needle (and where it doesn't)
Prototype — a working pilot in 2–4 weeks, not a slide deck
Production — robust deployment with evals, guardrails and monitoring
Enablement — your team learns to operate, tune and extend the system
Stack we love
Anthropic Claude, OpenAI, open-source models when it makes sense. Orchestration with LangGraph, Vercel AI SDK or our own primitives. Integrations with anything that has an API — Slack, HubSpot, Notion, Salesforce, Zendesk, Linear, Stripe.
Web, mobile and software, built to last
We design and engineer digital products that move fast without breaking later. Modern stacks, accessible by default, performant on mobile, ready to scale when you need it.
What we ship
Web apps and SaaS platforms
Marketing sites that load in milliseconds
Mobile apps (React Native, native iOS / Android)
E-commerce on Shopify, Stripe and headless setups
Internal tools, dashboards and admin panels
API design and backend services
Migrations from legacy systems
Modern stack, sensible choices
TypeScript end to end. Next.js, Astro, React, Remix on the front. Node, Python, Go, Postgres on the back. Vercel, Cloudflare, AWS, GCP for infra. We pick what fits your team — not what looks cool on a slide.
Hosting, CI/CD and ops
Continuous deployment from day one. Preview environments per PR. Observability with logs, traces and Web Vitals. Domains, DNS, certificates and email — all set up properly.
Acquisition that compounds
We build the engine: paid acquisition, lifecycle email, conversion optimization and analytics that actually answer business questions. No vanity metrics, no dashboards nobody opens.
Where we focus
Performance marketing — Google Ads, Meta, LinkedIn, TikTok
Lifecycle and transactional email — onboarding, retention, win-back
Conversion rate optimization with real experimentation
Landing pages designed to convert (and built fast)
Attribution and analytics — GA4, Looker, server-side tagging
We test, we measure, we keep what works. The rest goes back to the lab.
Built to be found — by Google and by AI
Search has changed. ChatGPT, Perplexity, Gemini and Google's AI Overviews now answer questions before users click. We optimize for both classic SEO and the new generative search — so your content shows up wherever your customers look.
What we work on
Technical audits — crawlability, indexing, Core Web Vitals
Structured data and rich results
Content strategy aligned with intent and journey stage
GEO — Generative Engine Optimization for LLMs and AI search
On-page and off-page authority building
International SEO with proper hreflang and canonicals
Site migrations without losing traffic
How we report
Monthly readouts focused on the metrics that move revenue: indexed pages, qualified traffic, conversions, position changes for the keywords that matter. No 50-page PDFs.
A brand that sounds like itself
We help you find the voice, the visuals and the cadence that fit your audience. Then we ship — content, assets and campaigns that compound over time.
What we cover
Brand strategy, voice and visual identity
Social content production — short-form video, posts, carousels
Editorial calendars and channel strategy
Community management and engagement loops
Social listening and competitive insights
Influencer partnerships and creator collaborations
Hire engineers, designers and PMs that ship
We know what good looks like because we do the work ourselves. Our network spans Spain, Argentina and remote talent across LATAM and Europe — vetted by people who can read code.
How we work
Role definition and calibration with the hiring lead
Active sourcing across our network and community
Technical screening done by senior engineers — not recruiters
